Office Appearance & Patient Appreciation
In an article primarily addressing chemotherapy and related matters, Landro (2008) revealed the importance of the clinical setting’s appearance. In particular, she noted more appealing decors reduce stress and feelings of helplessness, while potentially positively impacting the clinical outcome. One cancer center featured floor-to-ceiling windows overlooking a pond — their patients respond positively to the space and the brightness. One 45-year-old attorney noted he appreciated the thought that had gone into designing the space and he noted that being ill, fighting traffic and undergoing treatment all sort of melted away once he finally arrived at the center.
Landro noted some $200 billion will be spent to improve the appearance of many of the nation’s aging hospitals, including spa-like orientations, gardens, and natural lighting, while other centers feature mosaic tiles, birds chirping, and waterfalls (available as digital sound recordings).
Friendly and inviting spaces matter. Patients (and other people) do indeed notice the decor as well as the emotional atmosphere the office projects.
Gyl Kasewurn (2008) framed these same issues directly within audiology and hearing aid dispensing: "...Create an environment that is unique so that patients genuinely enjoy their visits and tell their friends about the experience. A patient's first impression can make or break a relationship...."
For More Information, References and Recommendations:
Laura Landro. Wall Street Journal (Wednesday August 20, 2008)
Page D1. Kasewurm, G. (2008) The BEST Guide to Marketing for Audiologists. American Academy of Audiology: page 45. Available through the Academy Store.