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April 2011 Strategic Planning and Board Meeting Highlights
Below is a recap of our strategic planning meeting, as well as our Academy board meeting, both of which were held in Chicago prior to AudiologyNOW! 2011. It is amazing how much can be accomplished in a short amount of time with an enthusiastic, enterprising board of directors!
Academy Board Strategic Planning Meeting Recap (April 4, 2011)
As indicated in my April AT E-Newsletter message, the Academy board has been revisiting its strategic plan and engaged the Forbes Group last year to help us with the planning process. An important component of strategic planning is to conduct an environmental scan. The primary purpose of the environmental scan is to inform leadership as to what is new, emerging, and important to consider as the strategic plan is developed. The environmental scan procedure involved identifying changes in the socio-demographic, technology, environmental, economic, and political areas that may affect the Academy and the profession of audiology in the future. These areas yielded important data to develop a preferred future for the Academy and the profession, and to determine strategies to implement the preferred future.
Based on review of the membership survey and think-tank data from members throughout the United States, as well as the extensive data from the environmental scan, the Academy board prepared its first draft of the plan for the preferred future of the Academy:
By XYZ date, the American Academy of Audiology will…
- Ensure that audiologists are known as the preferred health-care provider for hearing and balance wellness.
- Expand the availability and accessibility of hearing and balance care.
- Achieve recognition by policymakers of the value of audiologists’ full scope of practice.
- Establish and promote exemplary standards in the provision of hearing and balance care.
The board will continue to refine its vision of the Academy’s preferred future and will keep members posted as we go forward.
Academy Board Meeting Recap (April 5, 2011)
Below is a very condensed highlight of Board endeavors during the one-day Board meeting prior to AudiologyNOW! 2011:
- Reviewed previous day’s strategic planning meeting
- Approved a motion to amend Academy’s Policies and Procedures Manual regarding the SAA president’s attendance at board meetings and conference calls as an ex-officio (non-voting status). The SAA president will abide by the same Conflict of Interest and Full Disclosure, as well as all fiduciary responsibilities, as Academy board members.
- Treasurer Brian Fligor provided an overview of the Academy’s financial status, noting that although the Academy may see some increase in net assets, there is still a need to work on increasing the reserves.
- Fligor also presented the FY12 proposed budget for board review, which was approved by the board.
- Discussed 112th Congress advocacy strategies, with a continued commitment to Direct Access
- During a joint session with the Academy Foundation board, Paula Cozzi Goedert, legal counsel to the AAAF, was introduced and discussed associations and their related foundations.
Your comments, questions, suggestions are always of interest to the board, so let us know your thoughts. Before closing, I must mention “The 10 Most and Least Stressful Jobs of 2011” online article that appeared on a Web site known as CareerCast. And which career was shown as the least stressful? AUDIOLOGY! This online article provides a wonderful PR opportunity for attracting high school and undergraduate students to the profession. Yes, the profession, like any, has its burdens and challenges, but not according to the danger criteria used by the CareerCast reviewers. The satisfaction we derive from making a significant difference in the lives of individuals with hearing loss and balance problems dampens any stress. Kudos to the CareerCast folks, who have given Audiology the visibility to promote ourselves. Promote on!