Let Me Hear From You
The Academy’s Strategic Plan
By M. Patrick Feeney, PhD
The Academy’s strategic plan sets the course for the Academy and ultimately helps to shape the future of the audiology profession. Continual review is required to assure that this plan reflects the current realities of our profession and provides a mechanism for monitoring progress. During 2008, the American Academy of Audiology Board of Directors and staff participated in an update of the strategic plan that was originally implemented in 2002.
The strategic plan update was the result of an interactive process that started with input from members, including
- Comments and results of the membership survey conducted in May 2008,
- Review of the current strategic plan and accomplishments during the last three years,
- Interviews with Academy leadership and staff, and
- Homework assignments completed by board members.
The task was to envision what the profession of audiology can and will become, and how the goals and activities of the Academy will both shape and be shaped by our future.
The Academy’s strategic plan is responsive to our members’ desires. For example, the results of the membership survey stressed the need for public awareness. We responded by launching National Audiology Awareness Month and National Protect Your Hearing Month in October 2008, which will become an annual campaign.
As described in earlier versions of this plan, there is a relationship among mission, vision, and our strategic plan of action.
“Our mission and vision statements define who we are and what we strive to become. Our goals, strategies, objectives, and action plans define how and what we must accomplish in order to achieve our vision.”
This plan is designed to be a roadmap to keep the Academy focused on using time and resources wisely. The highest priority long-term objectives for members and for the profession of audiology were:
- By financial year 2014 (FY14), increase overall membership satisfaction to 90%.
- By FY10, provide annual leadership training to future leader candidates.
- By FY14, achieve 30% of the membership contributing to the Academy Political Action Committee (PAC).
- By FY14, 100% of insurers that provide for direct access to any health care service will allow direct access to audiologists.
- By FY14, have professional standards completed for use by the Accreditation Commission for Audiology Education (ACAE).
- By FY14, secure appropriate reimbursement from all insurers for hearing and balance services provided by audiologists.
- By FY13, support the ABA in administering the National Examination in Audiology and the Pediatric Audiology Specialty Certification.
The Academy Board is committed to achieving these and the many other goals set forth in the strategic plan. In addition, every member is encouraged to join the ranks of almost 300 members who volunteer their time and talent on a committee or task force, and by providing feedback to Academy leaders to keep this plan dynamic and reflective of the evolving realities we face in the audiology profession. Together we will succeed in strengthening the profession by continuing to be the voice of audiology.