Larry Engelmann

Larry Engelmann

Larry Engelmann, MS, AuD, is an audiologist and private practice owner at the Audiology Clinic, Inc., Oklahoma City, Oklahoma.

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OPINION EDITORIAL | Branding the Lie or Branding the Truth (PART 1 of 2)

In the United States, distribution of hearing aids is facilitated primarily through audiologists, physicians, and hearing aid dealers. There is confusion, however, in the marketplace over the “branding” of each group. Proper branding addresses inaccurate statements, positions, and perceptions, while differentiating between the profession of an audiologist and the occupation of a hearing aid dealer. 

Topic(s): Hearing Aids, Over-the-Counter (OTC) Hearing Aid Act, Board Certification, audioprosthologist, Audiologist


Publication Issue: Audiology Today July/August 2018

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OPINION EDITORIAL | Branding the Lie or Branding the Truth: The Need to Differentiate Audiologists from Hearing Aid Dealers (Part 2)

The views and opinions expressed in this article are those of the author and do not represent the official policy, position, or opinion of the American Academy of Audiology.

Topic(s): Health Care, Patient care, Professional, Hearing Aid Dealers