Not everyone has a newsworthy story, and even some events don’t even have enough depth to interest media. Think through community partnerships and outreach that will generate visibility, give back to your community, and interest media.
Strategically, it’s important that the partnership and event you create generates visibility that also promotes your business. For instance, if you do not treat children, it would be a miss to hold an event that provides hearing testing for children.
Topic(s): Practice Management, Marketing
Often, individuals and companies will hire a public relations firm to place media coverage on their organization or company with traditional media outlets. While obtaining national coverage is a big win that will move the needle, launch a new business, raise visibility for an existing business, and bring in local customers. If used correctly and amplified through a strategic social media campaign, this coverage will provide maximum opportunity.
Topic(s): Practice Management