Reaching out to media regarding hearing loss prevention, audiology awareness, and the importance of seeing an audiologist has been an exciting and eye-opening experience for our communications firm. Since we began working with the Academy to assist with media relations a few months ago, we have called on media across the country to pitch stories on hearing loss prevention and audiology. Just over the past few months, it has been an amazing and educational task.
Topic(s): Public Awareness, Public Relations Tool Kit, public relations, National Audiology Awareness Month
Not everyone has a newsworthy story, and even some events don’t even have enough depth to interest media. Think through community partnerships and outreach that will generate visibility, give back to your community, and interest media.
Strategically, it’s important that the partnership and event you create generates visibility that also promotes your business. For instance, if you do not treat children, it would be a miss to hold an event that provides hearing testing for children.
Topic(s): Practice Management, Marketing
Often clients ask how much time they should be committing to social media for their business. The answer is that it depends. It depends on your existing demographic audience, as well as your potential target audience.
Topic(s): public relations, Social Media
Often, individuals and companies will hire a public relations firm to place media coverage on their organization or company with traditional media outlets. While obtaining national coverage is a big win that will move the needle, launch a new business, raise visibility for an existing business, and bring in local customers. If used correctly and amplified through a strategic social media campaign, this coverage will provide maximum opportunity.
Topic(s): Practice Management
