There are many companies that target potential customers by basing their reach on their current customers. While that is an effective way to know that you’re reaching prospects, you may not be reaching the customers you want and your ideal audience/customer may still be out there.
Topic(s): Marketing, Public Awareness, Patient care
As public relations professionals, we are often asked by company owners, presidents, and CEOs about media training. There are several typical questions that often arise.
As public relations professionals, we encounter mostly two types of clients—those who prefer to ignore media (“if you don’t engage, they can’t write bad information about you”); and those who are fairly lackadaisical about what they say to media, including what they post on social media.
There should be a middle ground, as everyone should have some apprehension in dealing with the press. Media 101 says, “they are reporters, not your friends,” and “nothing is off the record.” Choosing to ignore media calls does not guarantee that you’ll stay out of a news story.
Topic(s): public relations
Great interviews don’t just happen. They have years of training behind them. While some people are naturally outgoing, have great interview instincts, and can pull off successful interviews with little training, that isn’t the case for most people. And, even after years of training, there are those who need constant work and still get jitters even after a lot of experience.
Topic(s): Social Media