Vicki Bendure

Vicki Bendure

Vicki Bendure is president of Bendure Communications, Inc. If you have questions or need additional information, please e-mail Vicki Bendure at Vicki@bendurepr.com.

Leverage Charity Partnerships for Visibility

Not everyone has a newsworthy story, and even some events don’t have enough depth to interest media. Think through community charity partnerships and outreach that will generate visibility, give back to your community and interest media.

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PUBLIC RELATIONS | Using Influencers to Market Goods and Services

Just as your friends and neighbors have input into some of the goods and services you buy, influencers can be just as meaningful—especially if they have authentic experiences to share. This is also the reason that review sites are so popular, as the public flocks to them to get opinions on what to buy, where to travel, where to eat, what physicians and audiologists to see, which home service companies to hire, and which companies to avoid. Social media reviews can make or break a business and, once they turn negative, it takes significant time to effectively turn them around. 

Topic(s): american academy of audiology, Social Media, Professional Development

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Publication Issue: Audiology Today November/December 2019

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PUBLIC RELATIONS | Getting Media Coverage Is Only Part of the Equation

In 1968, artist Andy Warhol coined the expression “15 minutes of fame,” when he said “In the future, everyone will be world-famous for 15 minutes.” Since that time, people who are lucky enough to be interviewed or have their story in the news often joke that they received their “15 minutes.”

Topic(s): Public Awareness

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Publication Issue: Audiology Today September/October 2019