Broadening Patient Product Options to Include PSAPs/OTCs/Hearables

Broadening Patient Product Options to Include PSAPs/OTCs/Hearables

By Catherine Palmer and Erik Rauterkus

It’s an exciting time in audiology. Within this excitement, we are facing significant changes in hearing health care due to a variety of outside factors including the following:

  • Over-the-counter (OTC) hearing aids, personal sound amplification products (PSAPs), and hearables;
  • Growing public awareness of the impact of untreated hearing loss;
  • New third-party referral networks; and
  • An increase in digital savvy, online patients.

We’ve teamed up to tackle these topics because of our different areas of expertise. We bring the clinical experience of embracing and/or dealing with these changes as well as the private business owner experience focusing on the customer journey to optimize the customer experience and business revenue.

We’ve noticed that a lot of audiology clinics look at these changes in isolation, but the reality is that they all come together in the patient journey.

We’ll look at data collected at the University of Pittsburgh Medical Center's 21 clinic locations that shed light on how a practice could use these changes to positively impact patient care. We’ll provide a rationale to consider PSAPs for individuals who are not hearing help seekers but are in environments (e.g., seeking health care) where they need to hear to fully participate in their care.

Further, we’ll explore how “over-the-counter” can become “over-your-counter.” We will take you through a variety of digital solutions that ensure that audiologists are a part of every step of the patient journey.

About the Presenters

Catherine Palmer, PhD, is an associate professor in the Departments of Communication Science and Disorders and Otolaryngology and Director of Audiology, UPMC Integrated Health System, Pittsburgh, and the Academy’s president elect.

Erik Rauterkus is co-founder of DON’T BE HOT in New York, New York.


Learn more from their presentation, Broadening Patient Product Options to Include PSAPs/OTCs/Hearables, at the Academy’s Practice Management Meeting, January 9-11, 2020, in Hawaii.