Marketing Basics for Audiologists: Practical Steps You Can Take to Grow Your Practice
By Joe Karp
We are deluged with marketing every day, but its application to a hearing health-care practice can be confusing, particularly given the many demands already placed on a developing audiology practice. In this presentation, Joe will demystify marketing, answer questions, and offer audiologists practical ways they can leverage existing and off-the-shelf tools to better serve their patients and find new ones.
By attending, you will be able to now
- Identify at least two processes in your existing practice that present opportunities to find new patients.
- Prioritize marketing strategies for your practice that will have the maximum impact on developing patient prospects.
Joe Karp, Strategic Marketer
Joe has spent the last 25 years building, teaching, and executing marketing strategy, communications, branding, and social media for businesses of all sizes, including non-profits, seed- and venture-backed startups, and public companies. For the majority of that time, he’s been focused on marketing products and services to people with hearing loss. Joe joined Sprint CapTel in 2017 where he is responsible for the team’s strategic marketing efforts.
Joe lives in San Luis Obispo, CA, with his wife, four kids, dog, and house rabbit.
Sprint CapTel is a captioned telephone provider and receives reimbursement through the FCC fund.