HIA Launches Healthy Hearing Public Awareness Campaign
The Hearing Industries Association (HIA) launched a new campaign to raise awareness about the importance of an annual hearing check for consumers. The "Preserve Your Passion" campaign aims to encourage a change in behavior so that a hearing wellness check becomes routine.
The campaign's website HearWellStayVital.org offers free posters, videos, and social media resources to promote hearing health and World Hearing Day. World Hearing Day is March 3, and the 2019 theme is "Check Your Hearing." The Academy supports these public awareness initiatives and encourages consumers to #CheckYourHearing every year by visiting an audiologist.