Showcasing the latest media coverage to include audiology and Academy coverage, as well as that of our members.

Since embarking on a strategic, comprehensive, and consistent public relations campaign in May 2017, the Academy has seen several inroads in media coverage to include audiology and Academy coverage, as well as that of our members. We are excited and proud to showcase these endeavors to you, our members on a regular basis.


Year in Review

Public Relations Outreach Efforts: A Year in Review (October 2018-September 2019)

Media Coverage by Month

June 2021 - July 2021

Media coverage in June and July surpassed more than 300 million impressions!

June 2021

In June, Forbes.com ran a comprehensive story on hearing aids, from some industry picks to technology, fit, and the benefits of seeing an audiologist. The Academy’s Past President Catherine Palmer, PhD, is quoted throughout the story that has been read by more than 38 million readers to date.

Other June coverage includes an article in Medical News Today about the types of hearing specialists and when to see one. A large section includes information on selecting an audiologist from the Academy. An article that ran in Canada and the United States includes data from the Academy on noise recommendations. More than 50 Canadian and U.S. outlets picked up the story on a community in British Columbia complaining about evening noise and using Academy stats. In Pensacola, Florida, the local USA Today newspaper also reports on a community using the American Academy of Audiology’s stats to get a noise ordinance passed. It’s a great example of how the Academy is rapidly becoming the “go-to” organization for all information on hearing health.

July 2021

In July, Consumer Reports ran an article in its print edition on “3 Common Hearing Aid Problems & Fixes.” Both Academy President Angela Shoup, PhD, and Past President Catherine Palmer, PhD, are quoted in the article.

HealthDay ran an article based on a press release from the Academy communications team on the hazards of fireworks on hearing health. The article ran in both English and Spanish and was picked up by U.S. News & World Report, Drugs.com, Brigham and Women’s Hospital newsletter, Medical Xpress, Times of India, and others. Dr. Shoup also did an interview with a Washington, DC, region TV station, WDVM, also on the hazards of fireworks. The story was picked up by two other stations.

Academy President Angela Shoup, PhD, and Past President Jackie Clark, PhD, are quoted in an AARP article on “9 Reasons it May be Time to Address Your Hearing Loss.” The article ran in English and Spanish.


Patients and Hearing Conditions

The communications team is interested in any connections that members may have with patients who have experienced hearing loss or any other hearing conditions and have a unique story. Please email Vicki Bendure at Vicki@bendurepr.com.