Showcasing the latest media coverage to include audiology and Academy coverage, as well as that of our members.

Since embarking on a strategic, comprehensive, and consistent public relations campaign in May 2017, the Academy has seen several inroads in media coverage to include audiology and Academy coverage, as well as that of our members. We are excited and proud to showcase these endeavors to you, our members on a regular basis.


Year in Review

Public Relations Outreach Efforts: A Year in Review (October 2018-September 2019)

Media Coverage by Month

August 2021 - September 2021

August 2021

Media coverage in August had more than 2.6 million impressions.
Over-the-counter (OTC) coverage is starting to pick up with outlets around the country covering President Biden’s push to get OTC implemented. The Rappahannock Record is one example of community media outlets picking up the information. Health Digest ran a story on OTC as did Healthy Hearing.

A corporation looking to promote the quietness of its product used data from the American Academy of Audiology. This helps to support the Academy as the leading source for hearing information.

The Hearing Journal ran an article on pricing models.

Eminetra, an international outlet that runs in New Zealand, Australia, Africa, and the United States, wrote about children and possible hearing loss (from a prior HealthDay article on back to school by the Academy.)

September 2021

Over-the-counter coverage is beginning to heat up with OTC coverage dominating coverage with more than 34 million impressions in total for the month.

HealthDay wrote a story on OTC, “Could Cheaper Over-the-Counter Hearing Aids Finally Be Here?” and it was picked up by U.S. News & World Report and a number of additional outlets. In the article, the Academy’s Past President, Angela Shoup, PhD explains the importance of consulting with an audiologist and the intricacies involved in being correctly fitted for a hearing device.

HudsonValley360 and others ran articles on “October Is Audiology Awareness Month.” Several outlets including Piedmont Health Care and the Statesville Record & Landmark ran articles on Balance Awareness Week.

Upcoming

OTC and Medicare remain hot topics with a number of media outlets running stories on both in October. The Academy has been interviewed for several health policy and OTC articles in October.

Patients and Hearing Conditions

The communications team is interested in any connections that members may have with patients who have experienced hearing loss or any other hearing conditions and have a unique story. Please email Vicki Bendure at Vicki@bendurepr.com.