The American Academy of Audiology has launched a national initiative to raise awareness of the field of audiology and the work of its members. This initiative includes providing tools for members to also gain visibility within their communities. While the national office will work on obtaining national media coverage to support the Academy’s member’s efforts, your challenge is to localize the opportunity utilizing the tips and materials included herein. As additional releases and tip sheets are added, this area will be updated on the Academy website.

This American Academy of Audiology Public Relations and Marketing Kit is designed to stimulate your thinking, to suggest some tips and activities to increase potential coverage, and to offer guidelines and strategies for working with the media to promote these activities. It also includes some templates for effective press alerts and releases, pitch letters, talking points and Op-Eds that you can localize by dropping in your information.   

The strategy behind this kit is to maximize visibility through a cohesive national and localized media relations effort. The American Academy of Audiology initiative provides various hooks for the media so that you can then discuss the profession, programs, activities, and people involved in your local region. Please use this resource as a guide to develop local messages to speak to the interests of your audiences as part of your overall campaign, tying into message themes of local interest, topical issues, future needs and education on the profession. Think about ways to reinforce positive relationships and expand audience perception of your profession, programs, opportunities and community needs. Your local media wants a local story. Use the themes and news hooks in this kit, but give the media facts and statistics about your local efforts.

If you would like assistance planning a strategy or reaching out to the media, please contact the PR team – Amy Miedema at 703-226-1033, Vicki Bendure at 540-687-3360, or Marcia Massenberg at 540-687-8990, and we will be happy to help you.

Download the Pubic Relations Tool Kit for Members [2]