Coast Hearing Services
Le’Ann McEachern, of Coast Hearing Services, was able to get the customizable press release picked up by the local newspaper, Newport News Times.
In addition to the press release, Coast Hearing Services also ran a detailed ad in the local papers about noise-induced hearing loss and hearing protection.
Using the consumer-friendly fact sheets and the awareness posters, Le’Anne put together a custom booklet they distributed to health-care offices for staff to use, and for patients to look through in the waiting rooms. The information was packaged in a clear plastic report form with a business card on the back page and an explanation of the booklet and who had provided it.
Le’Anne says that the booklets have been very well received by the offices and she feels that this has been a great way to promote the awareness of audiology and hearing protection, in conjunction with marketing their practice to key health-care offices in the area.