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PUBLIC RELATIONS | Using Social Media to Promote Your Practice: Social Media Versus Traditional Media

Often, individuals and companies will hire a public relations firm to place media coverage on their organization or company with traditional media outlets. While obtaining national coverage is a big win that will move the needle, launch a new business, raise visibility for an existing business, and bring in local customers. If used correctly and amplified through a strategic social media campaign, this coverage will provide maximum opportunity.

Topic(s): Practice Management

Author(s): 

Publication Issue: Audiology Today January/February 2019

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Adult Group Aural Rehabilitation: Implementing a Successful Program

Over the years, there has been an expansion of group aural rehabilitation programs facilitated by audiologists to support new hearing aid users and their families. These programs focus on hearing aid use, the psychosocial aspects of living with hearing loss, collaborative problem solving, and the facilitation of communication strategies (Kricos, 2000). There are numerous advantages to offering group aural rehabilitation, but what makes a program successful?

Topic(s): Aural Rehabilitation, Audiologist, Hearing Loss, Hearing Aids, Rehabilitation, Treatment

Author(s): 

Publication Issue: November/December 2018

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Stop the Madness: Verify Hearing Aid Fittings! Hope for the Future? (Title inspired by Roeser and Clark (2008))

Hearing aid dispensing has been included in the scope of practice of audiologists in the United States since at least 1978, when the Executive Board of the American Speech-Language-Hearing Association (ASHA) recommended a change in the Code of Ethics that would permit audiologists to engage in the sale of hearing aids. 

Topic(s): Audiologist, Hearing Aids, Practice Management, Real-ear measures (REM)

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Eyes, Ears, & Teeth

In the March/April 2018 issue of Audiology Today, I compared the professions of audiology and optometry and examined some of the successes of optometry in establishing autonomy and an expanded scope of practice. You may want to stop here and give it a read. I’ll wait.

Glad you came back.

Topic(s): Bone-Conduction Implant (BCI), Cochlear Implants (CI), Medicaid, Medicare, Middle Ear, Coding

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CODING AND REIMBURSEMENT | Demystifying CPT Code 92700

There are Current Procedural Terminology (CPT) codes for almost every audiology procedure that exists. It is important to use the code that most accurately represents the audiologic procedure or service provided, which is often very straightforward.  

Topic(s): Audiologist, Bone-Anchored Hearing Devices (BHADs), Bone-Conduction Implant (BCI), cervical vestibular-evoked myogenic potential (cVEMP), speech-in-noise, Tinnitus, saccade, Practice Management, Coding, Reimbursement, Compliance, CPT - Current Procedural Terminology

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Publication Issue: November/December 2018

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Implementing Family-Centered Care in Adult Audiologic Rehabilitation: The Hows and Whys in Clinical Practice

More specifically, this article will (1) describe the principles of family-centered practice in adult audiologic rehabilitation, (2) summarize observations of family-centered behaviors in current audiologic rehabilitation, and (3) identify opportunities to increase the family-centeredness of adult audiologic rehabilitation. To address these aims, we will outline the research evidence behind family-centered care (FCC) (the why), and from this, describe how FCC might best be implemented in audiologic rehabilitation.

Topic(s): Audiologist, Aural Rehabilitation, Practice Management, Rehabilitation, Treatment

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OPINION EDITORIAL | A Passion for Advising From the SAA Advisor at Purdue

In August 2015, I began employment at Purdue University, hired as a clinical assistant professor in Audiology. My primary responsibilities include clinical supervision and education of first- and second-year AuD students. As part of our faculty responsibilities, we share in service projects for the department, university, students, and community. For my first service project, I was asked to take over as advisor to the Purdue Audiology Student Organization (PASO), which had been functioning successfully for more than 10 years.

Topic(s): Professional

Author(s): 

Publication Issue: November/December 2018

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Audiology Needs a Paradigm Shift: Moving From a “Condition-Based” Paradigm to a “Resource-Based” Paradigm

Audiology is the study of one of the most important senses we possess as human beings: a sense that connects us 24/7 to our environment, to other people through a real-time fusion of mind and emotion we call speech, and to the opportunities of life that arise from being in the right place at the right time.

Yet, despite all this, society largely seems to consider hearing care irrelevant. It often takes a crisis in a person’s life before someone seeks out an audiologist—if they seek us out at all.

Topic(s): Hearing Loss, Treatment

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Publication Issue: November/December 2018

Audiology Advocate

AUDIOLOGY ADVOCATE | 116th Congress Presents Opportunities, Challenges for Legislation

As the dust settled from the midterm elections in November, the Academy, along with all DC policy shops, lobbying firms, and advocacy organizations began preparing for a new reality that would dominate Capitol Hill for at least the next two years: a split Congress. 

Democratic candidates made sharp gains in suburban areas of the country, while Republicans maintained their dominance in more rural states. Both parties are able to claim national victories, with Democrats picking up 40 seats in the House and Republicans picking up two Senate seats. 

Topic(s): Advocacy, Telehealth

Author(s): 

Publication Issue: Audiology Today January/February 2019

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KNOW HOW | Strategies for Success in Our Future Landscape

“I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.”—Jimmy Dean

Our industry, just like many others, experienced its fair share of change in past years, and what we can all rely on is change will forever be an influencing force on our market and our businesses.

Let’s take a high-level look at some of the most prominent changes in the past decade.

Topic(s): Practice Management