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There are many companies that target potential customers by basing their reach on their current customers. While that is an effective way to know that you’re reaching prospects, you may not be reaching the customers you want and your ideal audience/customer may still be out there.

Twentieth century American psychiatrist and internist George Engle observed that, in addition to biophysical and psycho-emotional concerns, patients also exist within a social context encompassing family, friends, and community. Dr. Engel's (1977) biopsychosocial model of health-care engagement underpins what we recognize today as person-centered care. 

In October 2015, the President’s Council of Advisors on Science and Technology (PCAST) released a report to President Barack Obama titled “Aging America and Hearing Loss: Imperative of Improved Hearing Technologies.” In the report, the council informed the president that untreated age-related hearing loss is a significant national problem. The advisors provided recommendations to decrease cost; enhance innovation; and improve the convenience, capability, and use of devices for individuals with mild to moderate hearing loss. 

As a new professional, I’ve had to learn how to become a clinical supervisor. While I learned the needed skills, I was fortunate to have very supportive, talented colleagues, as well as consistent contact from clinic coordinators at local universities. 

It’s important that audiologists at all points in their career participate in the clinical supervision of AuD graduate students. New professional supervisors can offer a great deal to graduate students and their learning. 

Here are some of the lessons that I’ve learned as I transitioned from student to supervisor.