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PUBLIC RELATIONS | Gaining Media Coverage from Partnerships and Special Events

Not everyone has a newsworthy story, and even some events don’t even have enough depth to interest media. Think through community partnerships and outreach that will generate visibility, give back to your community, and interest media. 

Strategically, it’s important that the partnership and event you create generates visibility that also promotes your business. For instance, if you do not treat children, it would be a miss to hold an event that provides hearing testing for children.

Topic(s): Practice Management, Marketing

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Publication Issue: Audiology Today May/June 2019

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AAA 2019: Where Audiologists Discovered Their Future

On March 27–30, 2019, audiologists, audiology students, hearing health-care professionals, and industry representatives from across the country and around the world gathered in Columbus, Ohio, for AAA 2019, the Academy’s annual conference. Attendees had opportunities to learn from their audiology colleagues as well as experts in business, psychology, and science.

Topic(s): AAA Conference, Professional, Professional Development, Marketing

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Publication Issue: Audiology Today May/June 2019

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A Hearing Report from the Dominican Republic

The Dominican Republic shares with Haiti the island of Hispaniola, which is between the Caribbean Sea and the Atlantic Ocean. It is the home to approximately 10.6 million people. The Dominican Republic is known for its exportation of sugar, coffee, and tobacco (Central Intelligence Agency, 2017). The Dominican Republic is also known to be the originating place of bachata and merengue, popular styles of Latin America music and dance. 

Topic(s): International

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A Two-Minute Speech-in-Noise Test: Protocol and Pilot Data

Hearing-care professionals (HCPs) and hearing aid wearers report the chief complaint secondary to hearing loss and to wearing traditional hearing aids, is the inability to understand speech-in-noise (SIN; see Beck et al, 2019). Beck et al (2018) reported that, in addition to the 37 million Americans with audiometric hearing loss, 26 million have hearing difficulty and/or difficulty understanding SIN, despite clinically normal thresholds. As such, helping people hear (i.e., to perceive sound) and helping people listen (i.e., to comprehend, or apply meaning to sound) remains paramount.

Topic(s): speech-in-noise, Hearing, Hearing Loss, Sensorineural Hearing Loss, Noise Reduction, Audiometric Test

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Tinnitus in 10: What Every Audiologist Should Know to Provide Research-Based Care

Tinnitus is an invisible condition affecting 10 percent to 15 percent of adults (Hoffman and Reed, 2004). Chronic tinnitus is defined as the persistent perception of sound when there is no external source (Jastreboff, 1990). It generally is accepted that tinnitus is manageable and not bothersome for about 80 percent of those who experience it (Davis and Refaie, 2000; Hoffman and Reed, 2004; Jastreboff and Hazell, 1998). That is, most people who experience tinnitus tend to ignore it and are not interested in receiving specialized clinical services.

Topic(s): Hearing, Tinnitus, Sensorineural Hearing Loss, Meniere’s Disease (MD), tinnitus retraining therapy (TRT), Tinnitus Handicap Inventory (THI), Tinnitus Functional Index (TFI), tinnitus education (TED), tinnitus masking (TM)

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Publication Issue: Audiology Today May/June 2019

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KNOW HOW | Tracking, Analytics, and Relevance—Oh My!

I recently was talking to a long-time co-worker and friend in a leadership position in a health-care office who commented, “What is this KPI stuff everyone keeps talking about?” I had to pause a moment to consider that someone in a significant position in health care would not understand what that is and why she should care. I began to poll colleagues, friends, professionals, and externs, and found that the majority had no clue what I was referencing. I was quite taken aback. 

Topic(s): Practice Management, Marketing

Publication Issue: Audiology Today May/June 2019

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ACAE CORNER | Off to a Great Start

The doctor of audiology (AuD) degree was developed to support a profession with a scope of practice that had outgrown its existing educational standards. Multiple professional associations, including the American Academy of Audiology, the American Speech–Language–Hearing Association, and the Academy of Dispensing Audiologists (later renamed the Academy of Doctors of Audiology) worked to define the expanding knowledge and skills expected of competent audiologists.

Topic(s): Audiologist, Education, Professional

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ABA SOUNDING BOARD | Credentialing, Licensing, Certificates, and Certifications

Audiologists have credentialing needs that are related to a variety of factors.

New graduates with little experience outside of their foundational training need a state license and a resume that reflects a readiness for professional practice. An independent verification of credentials by a third party, such as a professional organization, is helpful for new graduates as further validation of practice-readiness.

Topic(s): American Board of Audiology (ABA)