Dave Fabry: Thank you for taking the time with us today, Fred Bess, PhD. You were a founding member of the Academy, and our second president after Dr. Jim Jerger. You had been very active with the American Speech-Language-Hearing Association (ASHA), and had a burgeoning professional role at the Bill Wilkerson Center at Vanderbilt, with your teaching and research career there. What was your reasons for focusing your energies on the formation of a new professional organization?
Topic(s): audiology, american academy of audiology
Just as your friends and neighbors have input into some of the goods and services you buy, influencers can be just as meaningful—especially if they have authentic experiences to share. This is also the reason that review sites are so popular, as the public flocks to them to get opinions on what to buy, where to travel, where to eat, what physicians and audiologists to see, which home service companies to hire, and which companies to avoid. Social media reviews can make or break a business and, once they turn negative, it takes significant time to effectively turn them around.
Topic(s): american academy of audiology, Social Media, Professional Development