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OPINION EDITORIAL | Branding the Lie or Branding the Truth (PART 1 of 2)

In the United States, distribution of hearing aids is facilitated primarily through audiologists, physicians, and hearing aid dealers. There is confusion, however, in the marketplace over the “branding” of each group. Proper branding addresses inaccurate statements, positions, and perceptions, while differentiating between the profession of an audiologist and the occupation of a hearing aid dealer. 

Topic(s): Hearing Aids, Over-the-Counter (OTC) Hearing Aid Act, Board Certification, audioprosthologist, Audiologist


Publication Issue: Audiology Today July/August 2018