Marketing

Marketing

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PUBLIC RELATIONS | Reach Your Ideal Patient and Stay in Touch

There are many companies that target potential customers by basing their reach on their current customers. While that is an effective way to know that you’re reaching prospects, you may not be reaching the customers you want and your ideal audience/customer may still be out there.

Topic(s): Marketing, Public Awareness, Patient care

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Publication Issue: Audiology Today July/August 2019

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PUBLIC RELATIONS | Media Training: Do I Need This?

As public relations professionals, we are often asked by company owners, presidents, and CEOs about media training. There are several typical questions that often arise.

Topic(s): Marketing

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Publication Issue: Audiology Today January/February 2018

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PUBLIC RELATIONS | Gaining Media Coverage from Partnerships and Special Events

Not everyone has a newsworthy story, and even some events don’t even have enough depth to interest media. Think through community partnerships and outreach that will generate visibility, give back to your community, and interest media. 

Strategically, it’s important that the partnership and event you create generates visibility that also promotes your business. For instance, if you do not treat children, it would be a miss to hold an event that provides hearing testing for children.

Topic(s): Practice Management, Marketing

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Publication Issue: Audiology Today May/June 2019

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AAA 2019: Where Audiologists Discovered Their Future

On March 27–30, 2019, audiologists, audiology students, hearing health-care professionals, and industry representatives from across the country and around the world gathered in Columbus, Ohio, for AAA 2019, the Academy’s annual conference. Attendees had opportunities to learn from their audiology colleagues as well as experts in business, psychology, and science.

Topic(s): AAA Conference, Professional, Professional Development, Marketing

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Publication Issue: Audiology Today May/June 2019

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KNOW HOW | Tracking, Analytics, and Relevance—Oh My!

I recently was talking to a long-time co-worker and friend in a leadership position in a health-care office who commented, “What is this KPI stuff everyone keeps talking about?” I had to pause a moment to consider that someone in a significant position in health care would not understand what that is and why she should care. I began to poll colleagues, friends, professionals, and externs, and found that the majority had no clue what I was referencing. I was quite taken aback. 

Topic(s): Practice Management, Marketing

Publication Issue: Audiology Today May/June 2019