There are many companies that target potential customers by basing their reach on their current customers. While that is an effective way to know that you’re reaching prospects, you may not be reaching the customers you want and your ideal audience/customer may still be out there.
Topic(s): Marketing, Public Awareness, Patient care
Case History
The 26-year-old mother was healthy throughout the term of the pregnancy and went into labor at 40-weeks' gestation. The pregnancy was complicated just prior to delivery with a possible abruption. There was significant bradycardia with the heart rate of the patient down to 40 beats per minute prior to delivery. This required a stat cesarean section.
Topic(s): Hearing Loss, High Frequency, Balance/Vestibular, Patient care
For children with hearing loss to succeed in school, good access to classroom information is absolutely essential. Acoustic accessibility means that the child’s technology and classroom acoustics need to be monitored, educational staff need to understand the effect of hearing loss on the reception of academic and social information, and teachers need to know how to employ useful classroom modifications. If there is no educational audiologist to advocate for the child, someone else needs to pick up the slack.
Topic(s): Pediatric, Hearing, Patient care
Dizziness is a common complaint, with approximately 35 percent of adults reporting dizziness, with the prevalence increasing dramatically with age (Agrawal, 2009). As the profession of audiology has evolved, so has our understanding of the various disorders that cause imbalance and dizziness. This article will walk you through the case of Sunny Susan (patient’s name changed to protect identity), a woman who I first saw as a balance patient after she had spent over 22 years struggling with recurrent dizziness and progressive hearing loss.
Topic(s): Dizziness, Balance/Vestibular, Meniere’s Disease (MD), conductive-mixed hearing loss, Hearing Loss, Tinnitus, Patient care
Case scenario 1...a 30-something audiologist completed a routine diagnostic assessment of a 35-year-old patient referred by her primary-care physician for rather vague complaints of inconsistent difficulty hearing in certain settings.
The audiologist performed tympanometry, pure-tone audiometry, and phonetically-balanced (PB) word recognition testing at a comfortable loudness level. The patient’s history was unremarkable for any obvious etiologies or risks for hearing loss, although she enjoyed listening to loud music.
Topic(s): Audiologist, Audiogram, Bilateral Hearing Loss, Patient care
As audiologists are well aware, even the highest levels of hearing aid technology fit to best practice standards (Academy, 2006; ASHA, 2006) fail to meet the daily listening demands of many patients with hearing loss (Lesner, 2003; Laplante-Levesque et al, 2013). Indeed, as Table 1 reveals, the degree of hearing deficit remaining post-hearing aid fitting can be substantial.
Topic(s): Hearing Assistive Technologies (HAT), Audiologist, Patient care
Throughout the years, health-care service delivery models progressed from a provider-centered method of care toward a greater focus on the patient. In addition, increased prominence has been placed on the use of empirical evidence in the decision-making process to promote clinical accountability. But how can audiologists best provide patient-centered care when each patient is so unique?
Topic(s): Audiologist, Healthcare, Practice Management, Rehabilitation, Patient care
