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Professional

Professional

Pediatric Audiology Links to Services (EHDI-PALS)

Early Hearing Detection & Intervention—Pediatric Audiology Links to Services (EHDI-PALS), is a Web-based link to information, resources, and services for children with hearing loss. At the heart of EHDI-PALS is a national web-based directory of facilities that offer pediatric audiology services to young children who are younger than five years of age. Since November 2012 the EHDI-PALS Web site been viewed 75,000 times.

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Unscheduled Changes in Audiology, Internet Sales, and Direct Mail: Interview with Kim Cavitt, AuD

Douglas L. Beck, AuD, spoke with Dr. Cavitt about over-the-counter hearing aids, multiple revenue streams, bundling and un-bundling, and more.

Academy: Good morning, Kim. I thoroughly enjoyed your presentation at the January 2014 Illinois Academy of Audiology (IAA) meeting.

Cavitt: Thanks, Doug. The IAA is always a powerful meeting, and I was honored to share my thoughts and ideas with the participants.

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Create Your Own Professional Web Site: 3 Steps, 3 Hours, 30 Bucks

Opinion Editorial
Douglas L. Beck, AuD
Board Certified in Audiology
Web Content Editor
American Academy of Audiology

People ask me all the time about professional Web sites. The two questions that come up most are “How do I start a professional Web site for my practice?” and “What will it cost?”

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Academy A4 Partner ACAE Receives CHEA Recognition

The Accreditation Commission for Audiology Education (ACAE) received recognition from the Council for Higher Education Accreditation (CHEA) on May 1, 2012. The CHEA Board of Directors voted to recognize ACAE as an accrediting body for doctoral programs in Audiology. A national advocate and institutional voice for self-regulation of academic quality through accreditation, CHEA is an association of 3,000 degree-granting colleges and universities and recognizes 60 institutional and programmatic accrediting organizations. 

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Tools You Can Use

Levels of Noise Poster

The levels of noise chart will help you explain to your patients the dangers of common noise exposure. Download for an office poster, or a quick handout for your patients.
 

The Marketing Scene

The Marketing Scene column in Audiology Today has been a regular feature since 2003. These concise, one-page articles offer insider tips and advice on a variety of marketing topics. All articles are in PDF format.

The BEST Way: Reaching Physicians Table of Contents

All of the content on the Reaching Physicians CD is fully customizable and ready for you to use. Documents on the CD are PC and Mac friendly and are available in doc/Word, rich text and PDF formats; slide presentations are available in PowerPoint and PDF only.

Patient's Perspective

Interview a patient in your office who recently purchased hearing aids and was satisfied with their purchase. Document their comments on the hearing aids and how they have changed their life. Discuss the benefits of the hearing aids and the improvement in quality of life.

Open Ear Hearing Aids: Discreet & Comfortable to Wear

Open ear hearing aids are available for individuals with mild to moderate hearing loss. A custom molded ear piece can also expand the fitting range to a moderate to severe hearing loss.

Newsletter Tips & Ideas

A newsletter is a wonderful way to distribute information to your existing patient base along with marketing to other professionals the services that you provide. Utilizing a custom newsletter focuses the reader on information that is useful to your patient base. If you are a clinic who specializes in hearing aids, vestibular services or pediatrics you can tailor the articles to reach your reader. A newsletter is also a way to advertise any specials, promotions, or seminars that you may offer at your office.