As a clinician or clinic owner, you may rely on traditional marketing to generate awareness for your business. Things like print and digital advertising can generate interest in your clinic, but they are typically expensive and hard to execute.
Online hearing screeners have been used as a tool to bring awareness to hearing loss, but they are notoriously unreliable. Working for a company that manufactures audiometers, I get tested regularly. I have excellent hearing. I’ve tried many online screeners and almost all have indicated that I have hearing loss.
Topic(s): Marketing, screenings, hearing screening