By Jodi Baxter This article is a part of the January/February 2020, Volume 32, Number 1, Audiology Today issue. An integral component of successful advocacy in an association is the strength of the grassroots network. Staff can lay the groundwork and make the necessary connections with legislative and regulatory offices; however, what can be most impactful is the messaging of many individual members. This content is an exclusive benefit for American Academy of Audiology members. If you're a member, log in and you'll get immediate access. Member Login If you're not yet a member, you'll be interested to know that joining not only gives you access to top-notch resources like this one, but also invitations to member-only events, inclusion in the member directory, participation in professional forums, and access to patient resources, tools, and continuing education. Join today!