By Catherine Palmer This article is a part of the January/February 2020, Volume 32, Number 1, Audiology Today issue. On a recent trip to New Orleans to attend the Louisiana Academy of Audiology meeting, I had the pleasure of sitting down and talking with Dr. Daniel Mochon, who will be the keynote speaker at the AAA 2020 General Assembly, sponsored by Amplifon. AAA 2020 + HearTECH Expo will take place in New Orleans, Louisiana, April 1–4. From downtown, it’s a quick trip to the Tulane University campus. If you have time when you’re at the annual conference, it’s worth a visit. The best way to travel from downtown to Tulane is the St. Charles trolley. You feel like you’ve traveled back in time as you enjoy the brass trolley fixtures and the old-time trolley bell while you pass the iconic Garden District homes, with their wide porches with open-air ceiling fans. Getting to Know Dr. Mochon Tulane University has a lush campus that is home to magnificent live oaks. I met with Dr. Mochon in the beautiful glass-faced building that houses the A.B. Freeman School of Business. Dr. Mochon holds the Edward H. Austin Professorship in Business Administration in the Tulane University Freeman School of Business. He joined the Tulane faculty after completing a bachelor’s degree in psychology at Brown University and a PhD in Management Science at the MIT Sloan School of Management. At MIT, he studied with Dan Ariely, who was named one of the 50 most influential living psychologists in the world. Dr. Mochon is a behavioral economist focused on consumer behavior and decision making. His research includes the investigation of consumer perceptions of value in the health-care space. This content is an exclusive benefit for American Academy of Audiology members. If you're a member, log in and you'll get immediate access. Member Login If you're not yet a member, you'll be interested to know that joining not only gives you access to top-notch resources like this one, but also invitations to member-only events, inclusion in the member directory, participation in professional forums, and access to patient resources, tools, and continuing education. Join today!