By Gina Stefanelli
This article is a part of the May/June 2020, Volume 32, Volume 3, Audiology Today issue.
As a clinician or clinic owner, you may rely on traditional marketing to generate awareness for your business. Things like print and digital advertising can generate interest in your clinic, but they are typically expensive and hard to execute.
Online hearing screeners have been used as a tool to bring awareness to hearing loss, but they are notoriously unreliable. Working for a company that manufactures audiometers, I get tested regularly. I have excellent hearing. I’ve tried many online screeners and almost all have indicated that I have hearing loss.
Imagine the power of a screener that could accurately qualify leads. One that was developed by a company that manufactures medical-grade audiometers and has experience performing extensive reliability testing. A company with a patented testing algorithm and the ability to validate the results of an online screen against the same person’s clinical audiogram.
This online screener correctly categorizes people by hearing ability—normal, some reduced, and significant hearing loss—so you can identify your most qualified leads. Now you can prioritize your follow-up activities to focus on those most in need of your services.
SHOEBOX Online embeds seamlessly into your clinic’s website and will help you reach potential new customers from the comfort of their home. A true breakthrough in online screening. Check it out for yourself here.