We now find ourselves in a time and age of self-directed (or consumer-driven) health care within our society. Thanks to “Dr. Google,” MANY consumers are experiencing some success in the ability to self-determine their own health needs independently. This content is an exclusive benefit for American Academy of Audiology members. If you're a member, log in and you'll get immediate access. Member Login If you're not yet a member, you'll be interested to know that joining not only gives you access to top-notch resources like this one, but also invitations to member-only events, inclusion in the member directory, participation in professional forums, and access to patient resources, tools, and continuing education. Join today!