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Use these practical tips and resources to promote audiology to the press!

Practical Tips for Reaching the Media

  • Be media-ready to interview and speak on behalf of your business and audiology.
  • Connect with the press on seasonal issues and life experiences. 
    • Customize the Academy’s press release templates (below) on hearing protection and back-to-school check-ups.
  • Pitch your story to local TV and radio stations.
    • Call your local health reporter and see if they would be interested in visiting your local practice and doing a story on hearing health.
  • Use statistics and patient stories to get media attention.
    • Emphasize the growing number of those living with hearing loss, from baby boomers to millennials; let them know your area of expertise and solutions for care.
  • Go viral on social media.
    • Post, tweet, blog/vlog, and publish your stories of success.

Fact Sheets – The Academy has prepared these consumer-friendly fact sheets as tools for you to use. Simply download, print, and go.

Media Spokesperson Bureau – Volunteer to showcase your subject-matter expertise with the media.

Public Relations Tool Kit – The kit suggests some tips and activities to increase potential coverage and to offer guidelines and strategies for working with the media to promote these activities.

Public Relations Hotline – Let us know if you need help on how to write a press release, who to send it to, how to contact the media when to send photos, what to post on social media, and your website. We are here for you!

Press Release Templates

Public Service Announcements 

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