Press Coverage for Audiology
Showcasing the latest media coverage to include audiology and Academy coverage, as well as that of our members.
Since embarking on a strategic, comprehensive, and consistent public relations campaign in May 2017, the Academy has seen several inroads in media coverage to include audiology and Academy coverage, as well as that of our members. We are excited and proud to showcase these endeavors to you, our members on a regular basis.
Media coverage in September and October was exceptional with more than 200 articles being picked up in outlets including everything from the Baltimore Sun and the New York Daily News (read by more than 26 million), to the Albuquerque Journal, Hartford Courant, Chicago Tribune and Chicago Sun Times, Honolulu Star-Advertiser, and more.
A Washington, DC-based reporter with Kaiser Health wrote the story that includes a quote from the Academy’s former president, Jackie Clark, “The excessive amount (of earwax) can cause hearing loss or ringing in your ears. Some people experience vertigo, which increases the risk of falling,” said Jackie Clark, a board-certified audiologist who is president of the American Academy of Audiology. “Right now, we see some correlation between hearing loss and cognitive decline.”
In addition to more than 150 print outlets, the story has also been picked up by television stations, including CNN.
- CBS Sunday Morning ran a story on the disruptors taking place in the hearing aid industry and the numbers of Americans who have some form of hearing impairment. In their online story, they included links to the American Academy of Audiology and information on how to find an audiologist.
- In October, The Hearing Journal ran a write up on the impact that OTC may have on audiology. The article was picked up by Academic Medicine (more than 3.5 million readers). Chicago Now writes about the importance of caring for hearing health.
Members in the News
- Davison Audiology in West Virginia placed an article in The Intelligencer about when to see an audiologist.
- Roger Theobald was written up in The Idaho Business Review for having joined Treasure Valley Hearing & Balance.
- Julie Glick with Musicians Hearing Solutions was written up in Pro Sound Web for her work and an event she’s holding in California.
- The Illinois State University campus news included an article on the Student Academy of Audiology.
- Columbine Audiology was included in a story in the Journal Advocate on October is Audiology Awareness month.
- A story on Heather Malyuk, with Soundcheck Audiology appears in the WOSU Public news. Heather is a musician turned audiologist.
- CBS Sunday Morning had scheduled to run a feature story on hearing aids on August 26. The story was bumped due to the passing of John McCain. It is still scheduled to run this fall. The network did post a story on hearing aids that has been read by millions. The story also ran on CBS affiliate websites around the country. We are waiting to learn the rescheduled date for CBS Sunday Morning.
- Kaiser Health News ran a story on ear wax in the elderly. The Academy’s President Jackie Clark is quoted in the story. It has since run on CNN (national and internationally), ABC News, Las Vegas News, St. Joseph News-Press, Tampa Bay Times, Scientific American, New York Daily News, WMAR-TV, and others.
- Jackie Clark, president of the Academy, is also quoted in a HealthDay story on the cost of hearing aids. The story is being picked up around the country by numerous media outlets.
- HealthDay included a write up based on a release sent out by the Academy regarding the impact of fireworks on hearing. The story was picked up as a reader by ABC, CBS and NBC affiliates throughout the country.
- Fatherly, a national blog with more than 600,000 readers per month, wrote an article on ear protection for children. The Academy is listed as a source in the article.
- The Academy communications team put together a press release on “Have Your Child Screened if You Suspect Hearing Loss,” as a back-to-school consumer education piece. It was picked up by HealthDay, a major health wire service that provides content to more than 50 media outlets. Its own site is read by more than 400,000 people per month including physicians and health care providers as well as general consumers. Other outlets picked it up including MedicalXpress (read by physicians), Drugs.com (read by pharmacists), Health Online and AMHC.
- An article in the American Academy of Family Physicians Journal references the Academy. It’s an interesting study done by a family physician who has hearing loss. The study is followed by an interview with the physician regarding over-the-counter hearing aids.
- Pharmacy Choice published the OTC Hearing Aid Consensus Statement Published by AAA, ADA, HIS and ASHA.
- The American Academy of Audiology communications team is partnering with the American Diabetes Association and the two organizations are working on sharing articles. A May article in Diabetes Forecast covered the link between diabetes and hearing loss. The Academy’s president, Jackie Clark, PhD, is quoted in the article.
- One of the topics that received coverage came from the release that the Academy issued recommending hearing protection for those who were planning on going to see Fourth of July fireworks, or were planning on handling fire crackers. The release was picked up by outlets including ewellness, an online health and wellness magazine. And, it ran in Washington, DC, on the top radio station WTOP-FM both online and in a broadcast.
- Kelly Olenick with Hearing Zone had a story in the Idaho State Journal and the Coeur d’Alene Press using the Academy release template. n article on put together a release on fourth of July fireworks and hearing protection. It was picked up by multiple outlets. Dr. Biasotti authored an article with information from the Academy and a quote from Dr. Kochin with the Better Hearing Institute also recommending hearing protection for the Fourth of July. It ran in the Southern Dutchess News in Wappingers Falls, NY.
- Healthline interviewed Jackie Clark, PhD, for a story “Are your kids headphones permanently damaging their hearing?” Healthline is read by more than 85 million people every month. Other outlets picked up the story.
- FOX News cited the Academy in an article on a toddler receiving a cochlear device. The story was picked up by outlets around the country, including the New York Post.
- In addition to those who were covered in local outlets using Academy templates, Drs. Craig Foss and Kimberly Andresen received coverage for attending the Academy conference in their local outlet, the Grand Island Independent in central Nebraska. The write-up ran online and in print.
- Drs. Battani and Smittkamp had a write-up on the opening of The Associated Audiologists Shawnee Mission Clinic—"the largest team of doctoral-level audiologists in the Midwest.” The write-up ran in the Shawnee Dispatch.
- In April, the team secured stories on the conference in Associations Now, and in Nashville Medical News on Songs for Sound and another in Nashville Medical News on the AAA 2018 conference. The local Nashville NBC affiliate covered the conference in their evening news.
- In March, a story ran in KidsHealth on evaluating hearing in children with almost 5 million online readers.
- A story ran in Fatherly, an online men’s lifestyle outlet with more than 600,000 subscribers on how to protect your baby’s hearing.
- Health, Beauty, and Fitness, a blog with more than 500,000 subscribers, and Health & Fitness Cheat Sheet used Academy content on the dangers of using ear candles in a story on ear cleaning dangers.
- Some South African outlets have written about the new hearScreen USA app being launched by the Academy.
- The Huffington Post continues to get traction and post updates on the story we placed on the connection between Lyme disease and hearing loss. Other outlets have picked up the story.
- Highlights include: KPRC radio (140,500 listeners) ran the story on “Noisy Toys” and the Academy’s recommendations and then rebroadcast on KTRH radio (597,900 listeners).
- A “Dear Abby” column recommends that a husband with hearing problems should be checked by an audiologist.
- Pediatrics Magazine ran an article on Adolescent Hearing Loss and referred to reports by the Academy.
- A member and Fellow, Clifford Olson, had coverage on his audiology practice in Arizona. The story also ran in many regional Latino outlets.
- Audiologist Michelle Kennedy provides an overview on the latest hearing devices and what’s cool in a Racked article. The outlet is read by hundreds of thousands of millennials and Gen Xers.
- Academy members used the “October Is National Audiology Awareness Month,” template release and customized it to their practices. One article appears here, and another is in the Bartlesville Examiner-Enterprise. Another member blogged about the month in a local medical media outlet. These are great examples of how members are using the press release templates to amplify the message. More clips are coming in during October.
- The article “Hearing Loss Hits a Younger Generation,” that ran originally in the Chicago Tribune, was picked up by the Orlando Sentinel and an online outlet.
- Academy members, Associated Audiologists, run a compelling advertorial in the Kansas Star on why it’s important to see an audiologist.
- LRAD Corporation sites Academy stats on decibel levels of emergency vehicles in an article in American Security Today.
- Coverage of the EHDI Bill and newborn screening was covered in many outlets including Augusta Free Press, Alexandria News, and others.
- "Hearing Hits a Younger Generation" ran in the Chicago Tribune in August and was picked up by the Orlando Sentinel as well. More than 25 million were able to read the story.
- Another story the Academy communications team worked on ran in the Chicago Sun-Times. Additional stories on hearing health are planned for the health section of the outlet.
- A release on the National Academies report on the importance of proper fitting and training for hearing aids was picked up online.
- “Protect Your Hearing from the Loud Sounds of Summer,” was a follow-up Academy release after the fourth. It was picked up by numerous outlets around the country, including Southern Dutchess News. It was also picked up internationally by the Middle East North Africa Financial News. The outlet has more than 100 million readers around the world
June/July 2017 Summary
- In June, the Academy reached more than 51 million readers and was worth more than $42,000. Highlights included a story in Newsmax Magazine on hearing aids, supplements, and reversing hearing loss, whereby Academy President-Elect Jackie Clark was quoted.
- More than 5 million people read the article and online release by the American Academy of Audiology on Fourth of July recommendations including this three prominently highlighted stories.
- Lincoln Journal Star: American Academy of Audiology Says Protect Your Hearing from Fourth of July Fireworks (June 20, 2017)
- PRLog: American Academy of Audiology Says Protect Your hearing from Fourth of July Fireworks (June 20, 2017)
- Southwest Florida Parent & Child Magazine, the Ft. Meyer News-Press, and online as part of the USA Today network: Don’t Do What My Brother Did.
May 2017 Summary
- Launched “May is Better Hearing Month” release.
- The Academy was mentioned in Newsday in April. This site has more than 3 million unique visitors per month and is syndicated into other media outlets around the country.
- The Charlotte Observer has close to 5 million unique visitors per month. The American Academy of Audiology is mentioned in this story.
- This story that mentions the Academy, originally ran in the Miami Herald and has been syndicated around the country, including to 500,000 unique monthly visitors to the Frederick News/Post.
- The AARP’s online newsletter has more than 22 million unique visitors per month. In an April story on tinnitus prevention, the Academy was listed as a source for finding a hearing specialist.The mention alone is worth more than $14K.
- A Special Section “How To Guide” ran in the Farmville Gazette, Kenbridge-Victoria Dispatch, Gazette and other community papers throughout the state of Virginia with an article on “How to Choose the Best Hearing Health Care Provider.”
- Retired member Linda Remensnyder was featured in the Daily North Shore as well as myinforms.com, which has more than 1.1 million unique visitors per month.
- Several magazines across the country wrote about “May is Better Hearing Month” and referenced the Academy.
- An article on “May is Better Hearing Month,” featured member Kathy Mellott, AuD on page 3 of the Beltsville News in Maryland.
- Member Susan Terry, AuD, was quoted in this “May Is Better Hearing Month” story in the Tampa Bay News.
- Hart Hearing Centers helped with an article on “May Is Better Hearing Month” that was picked up by multiple media outlets throughout their region.
- A Wall Street Journal story on “Over-the-Counter Hearing Aids" online and in print includes quotes from Academy President Ian Windmill, PhD. The story was read by millions in print versions that ran across the U.S., Europe and Asia.
- Drs. Bakewell, Alex and Lynne of Connecticut were quoted in regards to over-the-counter in the NewTown Bee.