Marketing can be a very frustrating aspect of business especially given the increasing number of mediums in which to place your message. Traditional forms of marketing, such as direct mail and print ads, are costing more and producing less and tackling online and social media advertising can be overwhelming for those unfamiliar with it. However, we can’t give up because marketing is essential in the quest for new patients.
Review these 10 new ideas that may provide some new insights into marketing.
- Create an elevator pitch
- Leverage your community
- Give a speech
- Create buzz
- Ask for referrals
- Build relationships
- Offer coupons
- Give it away
Vestibular migraine (VM) is one of the most common causes of vertiginous symptoms of central/neurological origin. In 2012, the Committee for Classification of Vestibular Disorders of the Barany Society and the Migraine Classification Subcommittee of the International Headache Society (IHS) published diagnostic guidelines which included two classifications: vestibular migraine and probable vestibular migraine (Lempert et…
In a recent study, Mahendran and colleagues (2021) sought to compare the rates of cochlear implant (CI) referral and implantation across different races and to compare audiometric profiles of the patients via retrospective analysis. Demographic and audiometric data were collected for 504 patients between 2010–2020 who underwent CI evaluation or implantation. Of those, 388 met…
Should we provide cochlear implants earlier for children with large vestibular aqueduct syndrome? Patterson and colleagues (2021) examined outcomes of nine pediatric patients with Pendred syndrome who received cochlear implants between 2003–2017. Pendred syndrome is an autosomal recessive disorder defined by the combination of sensorineural hearing loss, goiter and an enlarged vestibular aqueduct (EVA). All…