On September 9, Apple announced that it is entering the over-the-counter (OTC) hearing aids market. The company will soon offer an AirPods Pro 2 hearing aid. A new software upgrade to release later this fall will give users access to a hearing test, a hearing aid capability, and hearing protection through the use of AirPods Pro 2 and iPhone or iPad. The hearing aid feature will not change the look of the AirPods Pro 2, making it impossible to distinguish between a regular AirPods user and one with the hearing aid capability. This latest release marks the continued expansion of Apple’s health and wellness vision.

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