Gina Stefanelli

Gina Stefanelli

Gina Stefanelli, BA, is the vice president of marketing at SHOEBOX Ltd., in Ottawa, Ontario, Canada.

Man operating ShoeBox app on phone

ON TREND | Modern Approaches for Reaching a Broad Audience of Potential Customers

As a clinician or clinic owner, you may rely on traditional marketing to generate awareness for your business. Things like print and digital advertising can generate interest in your clinic, but they are typically expensive and hard to execute. 

Online hearing screeners have been used as a tool to bring awareness to hearing loss, but they are notoriously unreliable. Working for a company that manufactures audiometers, I get tested regularly. I have excellent hearing. I’ve tried many online screeners and almost all have indicated that I have hearing loss. 

Topic(s): Marketing, screenings, hearing screening

Author(s): 

Publication Issue: Audiology Today May/June 2020