By Ian M. Windmill This article is a part of the July/August 2017, Volume 29, Number 4, Audiology Today issue. In recent months, many new stakeholders have emerged within the hearing health-care system, including retail chains, hearable and PSAP companies, and technology groups (e.g., Consumer Technology Association). This content is an exclusive benefit for American Academy of Audiology members. If you're a member, log in and you'll get immediate access. Member Login If you're not yet a member, you'll be interested to know that joining not only gives you access to top-notch resources like this one, but also invitations to member-only events, inclusion in the member directory, participation in professional forums, and access to patient resources, tools, and continuing education. Join today!