There is a modern-day parable that I’ve seen in multiple online forums. The basic components of the story are as follows: A young man is gifted an old, heirloom pocket watch by his father, who instructs him to take it to a pawn shop and ask what they would pay for it. They offer only a few dollars, citing its scratched face. The father then instructs his son to take it to a watch shop, where he is offered several hundred dollars, due to its high-quality brand but need for repair. This content is an exclusive benefit for American Academy of Audiology members. If you're a member, log in and you'll get immediate access. Member Login If you're not yet a member, you'll be interested to know that joining not only gives you access to top-notch resources like this one, but also invitations to member-only events, inclusion in the member directory, participation in professional forums, and access to patient resources, tools, and continuing education. Join today!