Now that you’ve developed a Social Media Plan for 2018, it's time to enhance your social media postings. More than 40 percent of consumers say that information found via social media affects the way they deal with their health (Honigman, 2018). Below are a few ideas to amplify your current social media plan.
Situated in the heart of autumn, October is nationally recognized as “Audiology Awareness Month.” As audiologists, this month is more than just a month to post a status on social media or to hang a sign in recognition, but rather to give us a time to be a presence in our local and national communities. To keep with the autumnal theme, use Audiology Awareness Month to think of ways to HARVEST the profession.
Gender Equality and Equity: Continuing the Discussion
In the most recent issue of Audiology Today, there was an article titled “Starting the Discussion about Equality and Equity in Leadership.” After reading this article, you may be interested in learning more about gender differences in leadership and in the workplace. If so, you may want to check out two articles published inHarvard Business Review.
When a patient pursues audiologic care at your practice, they have decided to embark on a lifetime journey to improved hearing with your guidance. Patient retention and overall satisfaction can be impacted by the direct patient care provided by the audiologist, and also the overall experience in the clinic. All clinic staff can take a part in this.
Nearly two-thirds of Americans use Facebook as their primary social media platform with three-fourths of those users accessing it daily, according to a recent Pew Research Center report (2018). The top platforms, in order of most activity, include Facebook, YouTube, SnapChat, Instagram, Twitter, Pinterest, and LinkedIn. The younger demographics regularly accessed multiple platforms on social media. Users aged 18-24-years-old access four platforms and those aged 30-49-years-old users access three platforms on average.
I hope this e-mail finds you well, warm, and in good spirits. My name is Joshua Huppert and I'm currently a pediatric audiologist and member of the Pediatric Balance Team at Children's Hospital Colorado (CHCO). I will only remain at CHCO for another two or so weeks, as I've accepted a position at University of Miami Ear Institute, where I will not only be a pediatric audiologist, but also hold a faculty appointment as well, allowing me to grow, develop, and hone my skills as a clinician AND a future educator.
Reaching out to primary physicians in your community can be a powerful way to increase patient referrals. Here are some ideas to consider:
Meet face-to-face. It is important to personally deliver your service model to the physicians in your community. This helps establish rapport and instill confidence in your professionalism and expertise. Personally meeting physicians can help them gain trust in your ability to provide comprehensive hearing healthcare.