Use these practical tips and resources to promote audiology to the press!
Practical Tips for Reaching the Media
- Be media-ready to interview and speak on behalf of your business and audiology.
- Use the Academy’s Public Relations Tool Kit that discusses strategies for being successful with various media outlets.
- Connect with the press on seasonal issues and life experiences.
- Customize the Academy’s press release templates (below) on hearing protection and back-to-school check-ups.
- Pitch your story to local TV and radio stations.
- Call your local health reporter and see if they would be interested in visiting your local practice and doing a story on hearing health.
- Use statistics and patient stories to get media attention.
- Emphasize the growing number of those living with hearing loss, from baby boomers to millennials; let them know your area of expertise and solutions for care.
- Go viral on social media.
- Post, tweet, blog/vlog, and publish your stories of success.
Fact Sheets – The Academy has prepared these consumer-friendly fact sheets as tools for you to use. Simply download, print, and go.
Public Relations Tool Kit – The kit suggests some tips and activities to increase potential coverage and to offer guidelines and strategies for working with the media to promote these activities.
Press Release Templates
- Hearing Loss Press Release (October 2024)(.docx)
- October is National Audiology Awareness Month (October 2024) (.docx)
- Balance Awareness Week (September 2024) (.docx)
- May is National Better Hearing Month (May 2024) (.docx)
- Celebrate March 3, World Hearing Day (March 2024) (.docx)
Public Service Announcements
- Audiology Awareness Month (MP3) – Radio Announcement
- Protect Your Hearing Month (MP3) – Radio Announcement
- Audiology Awareness Month (MP3) – Phone Recording for Office Phones
