By Caitlin Turriff This article is a part of the July/August 2018, Volume 30, Number 4, Audiology Today issue. Hearing aid technology has improved tremendously in recent years. Available devices are sleek, fast, adjustable, “smart,” and provide excellent benefits to individuals with hearing loss. Despite these advances, the number of individuals with hearing loss who wear hearing aids remains small. According to MarkeTrak VIII, about 25 percent of adults with hearing loss are fit with hearing aids. Even though that percentage remains small, patient satisfaction toward hearing aids is improving (Kochkin, 2010). Incorporating patient-centered care elements into a hearing aid practice could help raise the adoption rate and continue to improve the patient’s perceived success with hearing aids. This content is an exclusive benefit for American Academy of Audiology members. If you're a member, log in and you'll get immediate access. Member Login If you're not yet a member, you'll be interested to know that joining not only gives you access to top-notch resources like this one, but also invitations to member-only events, inclusion in the member directory, participation in professional forums, and access to patient resources, tools, and continuing education. Join today!