Showcasing the latest media coverage to include audiology and Academy coverage, as well as that of our members.

Since embarking on a strategic, comprehensive, and consistent public relations campaign in May 2017, the Academy has seen several inroads in media coverage to include audiology and Academy coverage, as well as that of our members. We are excited and proud to showcase these endeavors to you, our members on a regular basis.


Year in Review

Public Relations Outreach Efforts: A Year in Review (October 2018-September 2019)

Media Coverage by Month

April 2021 - May 2021

Media coverage in April and May surpassed more than 100 million impressions.

April 2021

In April, the Washington Post ran a story on hearing aid solutions that included quotes and input from the Academy’s President Angela Shoup, PhD, and Past President Catherine Palmer, PhD. The story has been syndicated and is being picked up by other outlets. To date, it has reached more than 30 million readers.

Other April coverage includes write-ups on the Academy’s AAA Virtual 2021 conference in The Hearing JournalAudiology Worldnews, and more. The Austin American-Statesman ran the international Associated Press story that has now been picked up by hundreds of outlets. Dr. Palmer is quoted throughout the article.

Some outlets covered May is Better Hearing Month is April. The Hearing Review was one outlet that covered.

Parents Magazine ran an article for its June print issue online in April with a circulation of more than 20 million readers. The Academy’s Past President Lisa Vaughan, AuD provided the information for the article. The magazine would like to run more articles on hearing health in children.

May 2021

In May, the military’s Defense Visual Information Distribution Service ran information on Better Hearing Month. Fairbanks Daily News-Miner covered the growing numbers of those with hearing loss as well as Better Hearing Month. Hudson Valley 360 also covered Better Hearing Month along with others. The Local Voice of Oxford, Mississippi, also wrote about Better Hearing Month.

AARP ran an article on “How to Choose a Hearing Aid,” with information and quotes from the Academy’s Past President Catherine Palmer, PhD. Ole Miss and others also used the May is National Better Hearing Month information for their communications.

The Times-Tribune of Pennsylvania ran an article on the noise of the cicadas and how they compare with other sounds. The Academy is listed as a resource.

Parents Magazine ran its print article in its June issue. The issue came out in May and has a circulation of two million subscribers.

Ongoing

Parents Magazine is interested in follow-up stories on audiology as well as AARP, Web MD, Medscape, Health.com, and Forbes.com.


Hearing Conditions Related to COVID-19

The communications team is interested in any connections that members may have with patients who have experienced hearing loss or any other hearing conditions related to COVID-19. If you have a unique story, please email Vicki Bendure at Vicki@bendurepr.com.