When COVID-19 swept across the world, life as we knew it came to a halt. Large gatherings were canceled, schools were closed, and businesses were shuttered. With the abrupt change in daily living, new opportunities arose, as online usage increased. Facebook saw daily website usage jump by 27 percent from January 15, 2020, to March 24, 2020, in the United States (Koeze and Popper, 2020). Other platforms, such as Zoom, went from under two million daily users to over six million in the same period (Koeze and Popper, 2020).
Topic(s): COVID-19, Social Media, May is Better Hearing Month
In the current era in which we live, we reap the benefits of easily utilizing social media. One can “virtually” interact effortlessly on various platforms, spanning generations, cultures, geographic areas, and economic bounds. Challenges and joys are shared with friends, colleagues, or acquaintances from distances near and as far away as the other side of the globe. As an academic, there is value in sharing publications, research, and scholarly debates.
Topic(s): Social Media, Mentoring, audiology
Just as your friends and neighbors have input into some of the goods and services you buy, influencers can be just as meaningful—especially if they have authentic experiences to share. This is also the reason that review sites are so popular, as the public flocks to them to get opinions on what to buy, where to travel, where to eat, what physicians and audiologists to see, which home service companies to hire, and which companies to avoid. Social media reviews can make or break a business and, once they turn negative, it takes significant time to effectively turn them around.
Topic(s): american academy of audiology, Social Media, Professional Development
The Student Academy of Audiology (SAA) is launching its own blog and we’re excited to introduce it to you.
Millennials and younger generations are known to get a lot of their information from online and social media sources. Social media websites can be used to gain insight into the audiology profession by searching terms such as “audiology blog” or “life as an audiology student,” in an effort to find a raw idea of what it is really like to study audiology and learn more about everything the profession offers.
Topic(s): Student Academy of Audiology (SAA), Social Media, communication, SAA Blog
Often clients ask how much time they should be committing to social media for their business. The answer is that it depends. It depends on your existing demographic audience, as well as your potential target audience.
Topic(s): public relations, Social Media
Great interviews don’t just happen. They have years of training behind them. While some people are naturally outgoing, have great interview instincts, and can pull off successful interviews with little training, that isn’t the case for most people. And, even after years of training, there are those who need constant work and still get jitters even after a lot of experience.
Topic(s): Social Media
It is a noisy health-care world, and there is an utmost need for marketing from audiologists who live in a world where they often struggle to be heard. According to the Hearing Loss Association of America (HLAA), on average, it takes seven years for someone with hearing loss to schedule an appointment with an audiologist (HLAA, 2018). This can be due to a number of hurdles. The primary one being that people suffering from hearing loss simply do not want to admit their condition. Second, their awareness of audiology is limited when compared to other health-care professions.
Topic(s): Hearing Aids, Hearing Loss, Social Media