Social Media

Social Media

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PUBLIC RELATIONS | Using Influencers to Market Goods and Services

Just as your friends and neighbors have input into some of the goods and services you buy, influencers can be just as meaningful—especially if they have authentic experiences to share. This is also the reason that review sites are so popular, as the public flocks to them to get opinions on what to buy, where to travel, where to eat, what physicians and audiologists to see, which home service companies to hire, and which companies to avoid. Social media reviews can make or break a business and, once they turn negative, it takes significant time to effectively turn them around. 

Topic(s): american academy of audiology, Social Media, Professional Development

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Publication Issue: Audiology Today November/December 2019

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PUBLIC RELATIONS | Hone Your Skills for a Great Interview with the Press

Great interviews don’t just happen. They have years of training behind them. While some people are naturally outgoing, have great interview instincts, and can pull off successful interviews with little training, that isn’t the case for most people. And, even after years of training, there are those who need constant work and still get jitters even after a lot of experience. 

Topic(s): Social Media

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Publication Issue: Audiology Today March/April 2019

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KNOW HOW | Use of Social Media Is Beyond Just Facebook!

It is a noisy health-care world, and there is an utmost need for marketing from audiologists who live in a world where they often struggle to be heard. According to the Hearing Loss Association of America (HLAA), on average, it takes seven years for someone with hearing loss to schedule an appointment with an audiologist (HLAA, 2018). This can be due to a number of hurdles. The primary one being that people suffering from hearing loss simply do not want to admit their condition. Second, their awareness of audiology is limited when compared to other health-care professions.

Topic(s): Hearing Aids, Hearing Loss, Social Media

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Publication Issue: Audiology Today March/April 2019