Research shows best practices exceed product quality when determining overall consumer success, so it is in the interest of the profession to both increase the number of audiologists using best practices, and direct consumers to audiologists that use them. This content is an exclusive benefit for American Academy of Audiology members. If you're a member, log in and you'll get immediate access. Member Login If you're not yet a member, you'll be interested to know that joining not only gives you access to top-notch resources like this one, but also invitations to member-only events, inclusion in the member directory, participation in professional forums, and access to patient resources, tools, and continuing education. Join today!