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Professional

Professional

Audiology Is a Business

Reimbursement and practice management strategies are multi-dimensional and ever changing. What is common to all audiology practitioners and staff is that these two topics are foundational for the success of a facility regardless of practice setting. Audiology is a business. It is not solely about making a profit; it is also about being compliant with federal mandates. Ignorance of the law is not an excuse!

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Be Wildly Successful in Private Practice

What's the simple secret to being wildly successful in private practice? Most audiology and hearing aid practice owners will tell you it's word of mouth or patient referrals. Which is correct but it only represents one of the seven power strategies of marketing every audiology and hearing aid practice owner needs to master.

Being wildly successful with your practice is just a matter of understanding which marketing strategies to adopt or modify. No magic involved!

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PCAST Meeting Live

Academy Members: Listen to the President’s Council of Advisors on Science and Technology (PCAST) meeting live today to hear about Food and Drug Administration (FDA) regulation of hearing aids. Drs. Ian Windmill, Dave Fabry, Alicia Spoor, and Mead Killion will be among the speakers. 

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A Blog to Follow

Opinion Editorial by Sumit Dhar, PhD

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Novitas Revises Medicare LCD for Vestibular and Audiologic Function Studies (L35007): Adds ICD-10 Codes for Conductive Hearing Loss and Dizziness and Giddiness (R42)

In late 2015, the Academy received reports from audiologists reporting denials for pertinent and appropriate ICD-10 codes that supported medical necessity for the audiology procedure codes being billed.  Upon further research, the Academy discovered that the

Wearable Devices: From CE Show to AudiologyNOW! 2016

The International Consumer Electronics Show (CES) provides an annual opportunity for technophiles to view many of the latest gadgets in one location – Las Vegas. The meeting, held this year on January 6-9, shines a spotlight on emerging innovation from a broad array of industries.

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Academy Announces New Editor-in-Chief

The Board of Directors of the American Academy of Audiology (the "Academy") has selected Dave Fabry, PhD, as their new editor-in-chief, effective January 1, 2016. Fabry holds a PhD, MA, and BA from the University of Minnesota. He is the vice president of professional relations at Starkey Hearing Technologies, has co-authored numerous articles and book chapters, and presented at national and international audiology meetings.

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Professionals, Placebo and Curative Discussions

Opinion Editorial by Douglas L. Beck, AuD

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Change the Game, Change the Focus

Beck (2015) notes that hearing care professionals (HCPs) should consider a philosophical change from simply correcting hearing loss to maximal hearing and listening. He reports that hearing is the perception of sound, whereas listening is applying meaning to sound. Beck advocates that for the brain to listen maximally, technology must preserve the natural acoustic information the brain needs to make sense of sound.

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Tip of the Month

February

Ensuring Realistic Expectations Makes Good Business Sense