In June 2022, Mattel will release a new set of Barbies including one with hearing aids. The manufacturer wants children to play with dolls that look like them. Mattel hopes these dolls will help children embrace diversity and inclusion.
Mattel consulted with audiologist, Jen Richardson, AuD, to create the Barbie with hot pink, behind-the-ear hearing aids. These dolls will be launched in Walmart, Target and Amazon in June of 2022.

CNN Style. (2022) Barbie unveils its first-ever doll with hearing aids. (Accessed May 20, 2022).
Recent Posts
Rock the PAC: An Evening of Music, Networking, and Advocacy
This content is an exclusive benefit for American Academy of Audiology members. If you’re a member, log in and you’ll get immediate access. Member Login…
Amplifying Audiology’s Voice: Advocacy Ambassador Program
The Academy is launching the Advocacy Ambassador Program, a grassroots advocacy program to strengthen audiology’s voice nationwide. The program will debut at the AAA Annual…
Cut Through the Noise
Let’s face it…there is a lot going on at AAA 2026, so it can be overwhelming to determine what works best for you and meets your needs. And so,…


