Autonomy, professional recognition, and public recognition are all goals of the audiology profession and have been for some time now. Great strides have been made due to the hard work and dedication of many Audiologists through the years, and each one has shared the same advice; pass it on, do your share, and move it forward. Professional advocacy is something we all have a responsibility for, whether one acknowledges it or not.
On Founder’s Day (January 30), it is only fitting to review a new memoir, A Life in Audiology (ISBN 978-1-94488-368-3) authored by the Academy’s Founder, Dr. James Jerger. Dr. Jerger credits Rich Tyler with suggesting the idea for the book, which serves as a wonderful account of his life and career in audiology.
As highlighted in the recent report from the National Academies of Sciences, Engineering, and Medicine (June 2016), it is common for patients to be confused by the costs associated with the acquisition of a hearing aid. Separating or itemizing the cost of the device from the cost of services creates increased transparency for patients and highlights the professional components of the dispensing process.
Experience Requirement for Nomination to Board or President
There has been considerable discussion over the past few weeks regarding a change to the policies and procedures for nomination to the Board of the Academy. Primarily, there has been concern expressed about the 10-year experiential requirement to the Board and the 15-year experiential requirement for nomination for President. The primary concern has been that this requirement excludes younger professionals from serving on the Board, some of who may have experiences that are felt to prepare them for service at this level.
Apple’s New iPhone 7: What’s the Effect on HA Service and Delivery?
On September 7, Apple introduced the iPhone 7 smartphone, which was largely regarded by tech reporters as a “ho-hum” event, except for the excitement surrounding what was missing: the 3.5-mm phone jack. Although they announced that the “lightning” cable could now carry audio-by-wire, they also announced the AirPod wireless headphones, along with the Bragi Dash, Samsung Gear IconX, and several other devices that have become to be called “hearables” for their ability to stream audio and monitor biometric information.
NPR Interviews Gifford About Her Work with Cochlear Implant Patients
National Public Radio's "Science Friday" launched a six-part series highlighting women in science with a 10-minute video documentary featuring Academy member Dr. Rene Gifford and her work with cochlear implant patients at Vanderbilt University.
Marketing can be a very frustrating aspect of business especially given the increasing number of mediums in which to place your message. Traditional forms of marketing, such as direct mail and print ads, are costing more and producing less and tackling online and social media advertising can be overwhelming for those unfamiliar with it. However, we can’t give up because marketing is essential in the quest for new patients.
Review these 10 new ideas that may provide some new insights into marketing.
Location, location, location! No matter what your real estate need, the mantra to know seems to be the same—location, location, location. Want to find a place to live, the photo better include a cul-de-sac. Looking for a place to move your business, the landscape better involve lots of parking, a busy intersection, and other businesses to draw people to you. We routinely deduce useful information from visuals of locations and feel secure about making decisions based on that information.