Other healthcare providers can provide support, and have previously established relationships with patients and families. Therefore, many patients and families go to audiologists that their physician recommends. We want to develop strong relationships and maintain those relationships with other clinics that are referring. We also want to provide superior patient satisfaction for patients who are referred. And, most of all, we want to help educate other professions about hearing loss, dizziness, and tinnitus, and describe the services we can provide to assist those patients. This helps other providers recognize what we have to offer as a profession that no one else does.
The overall goal of clinical engagement is to increase knowledge of our peers and decrease uncertainties of patient care.
Use these practical tips and resources below to promote audiology to other health-care providers.
Target Organizations for Outreach
Engage in individual outreach activities with target organizations. See the list of target organizations compiled by the Health Care Relations Committee.
- Communicate better with patients while wearing a mask. The masking dilemma. We know it is imperative that we wear masks to protect our health and stop the spread of COVID-19, but no one is addressing what wearing a mask is doing to our ability to communicate, especially when the person has a hearing loss.
- The Masking Dilemma
- Plan ahead by identifying healthcare providers in your community to whom you would like to outreach. Identify just a few key individuals who might expand your network for referrals and help to promote audiology.
- Participate in this FREE eAudiology Web Seminar
- October 1: Promoting Hearing Health and Audiology to Referring Providers (0.1 CEUs)
- Coordinated by the Health Care Relations Committee
- Find out if your employment setting has resources for distributing messages widely to different health-care professionals. If so, alert the employer to National Audiology Awareness Month and prepare messages for distribution over the week.
- Prepare an elevator speech to describe audiology in general or to discuss a specific aspect of your audiology practice. Have this speech ready to use when the opportunity presents itself.
Outreach Tools and Tactics
Outreach tools should be designed with your specific target audience in mind! Encourage your state and local audiology organizations to provide evidence of target clinics and their available services. Identify essential educational components based on your target audience and bring value to your relationship with a provider.
Helpful items may include the following:
- Office locations, phone numbers, fax numbers, and e-mail contacts (if applicable)
- Research articles that help reiterate the importance of your office an audiology
- Better hearing institute article (links depression and anxiety to hearing loss)
- NIH article linking diabetes and hearing loss
- Article with hearing loss and speech delay
- Quick check referral guide
- Sample referral sheet; maybe provide a premade template with your office contact information for scheduling
- Provider bio information
- List of accepted insurances
- Other material unique to that clinic
Lunch and Learns
- Do your research and prepare yourself for a successful conversation with these tips: 15 Ways to Create a Successful Lunch and Learn.
- Consider a virtual meeting if an in-person conversation is not convenient.
- Create one-page summaries.
- Provide offices with pamphlets.
- Use eye-catching visuals.
- Don’t overwhelm him or her with too much; keep your content to 15 to 20 minutes of information.
- Do some pre-research and be knowledgeable of their population/audience/patients.
- Consider how your relationship could be mutually beneficial.
- Discuss what barriers he or she could come across.
- Have a learning objective—we can’t discuss it all.
- Leave room and a location for further discussion.
- Send out a follow-up survey.