In 2002, Friends was one of the most watched shows on television, the Euro became the official currency of the European Union, and flip phones were the latest in cellular technology. At the time, “social media” was a foreign concept, the smartphone revolution was on the horizon with the growing popularity of the Blackberry, and the American Academy of Audiology Foundation (AAAF) was formed.
Topic(s): Public Awareness, American Academy of Audiology Foundation (AAAF)
Audiologists possess amazing knowledge and skills that can change someone’s life, but we have had a difficult time spreading the word. The work we do day in and day out can truly enhance the quality of life of the individuals we serve. But, the messaging to the general public has been limited and ineffective, thereby reducing the number of people who seek our care.
There is a lack of public awareness of the audiology profession. We can all contribute to reverse the narrative of public “unawareness” and tell a better story about the benefits of hearing and balance wellness.
Topic(s): Public Awareness, audiology
Reaching out to media regarding hearing loss prevention, audiology awareness, and the importance of seeing an audiologist has been an exciting and eye-opening experience for our communications firm. Since we began working with the Academy to assist with media relations a few months ago, we have called on media across the country to pitch stories on hearing loss prevention and audiology. Just over the past few months, it has been an amazing and educational task.
Topic(s): Public Awareness, Public Relations Tool Kit, public relations, National Audiology Awareness Month
One of the most popular grant programs supported by the American Academy of Audiology Foundation is the Humanitarian, Education, and Awareness Resources (HEAR) Chapter Grants, underwritten generously by Starkey Hearing Technologies. Offered twice per year to Student Academy of Audiology (SAA) chapters, these grants help fund the development of a new chapter project or the refinement of an existing project that is either humanitarian or educational in nature, or related to the awareness of audiology. SAA chapters must demonstrate a plan to raise money for a portion of the project funding.
Topic(s): HEAR Chapter Grant, Hearing, Health Care, American Academy of Audiology Foundation (AAAF), Humanitarian, Education, Public Awareness, Resources
As we approach a new year with the Academy, we also begin the holiday season starting with Thanksgiving. For many the Thanksgiving holiday serves as a reminder of thankfulness and gratitude for our families, friends, and, yes, even our profession.
This year, I am truly grateful to serve as the 29th president of our Academy. It is my hope to be continually grateful throughout this year for this opportunity and, to the best of my ability improve communication and focus.
Topic(s): Academy Members, Advocacy, Certification, Public Awareness